How to Get More From #GivingTuesday

How to Get More From #GivingTuesday

Messaging secrets that nonprofit organizations can use to boost donation now, and any time of year. This is the fourth installment of our Snackable Series Live on Marketing Messages. The text below is adapted from our Live conversation. My goal today is to help...
Lessons learned from a business relaunch.

Lessons learned from a business relaunch.

After 17 years, we say “goodbye” to Digital Bard Video Productions. Change is always bumpy. Some stuff gets banged around a bit as you figure stuff out. You make some mistakes, you get some stuff right, you find out who you are underneath. Does that sound...
Zesty Podcast Marks First Anniversary with 30th episode

Zesty Podcast Marks First Anniversary with 30th episode

Thirty Zesty Podcast Episodes Reveal The Best (and Worst) of Tourism and Attraction Marketing For a tightly niched audience, “The Zesty Marketing Podcast” delivers an edu-tational way to eavesdrop on conversations with marketing professionals from destinations and...