The #ProvokeBetter blog page

#provokebetter outcomes with a free Power Hour.

#provokebetter outcomes with a free Power Hour.

#provokebetter offers a free hour of strategic advisory or facilitation services for small businesses or nonprofits. We pledge to help 100 organizations with our Power Hour in our first year.

Surelocked In Escape Games practices “unorthodox” marketing.

Surelocked In Escape Games practices “unorthodox” marketing.

Guerrilla marketing attracts guests to a start-up escape room Escape rooms have only become popular in the last ten years or so, and advertising this kind of experience involves a lot of explanation. Many people still aren’t familiar with the concept of escape rooms....

Evolution Brewing Company’s Austin Widdowson talks self-marketing.

Evolution Brewing Company’s Austin Widdowson talks self-marketing.

Setting yourself up for success as an aspiring marketer Austin Widdowson is no stranger to marketing, branding, and designing, as he is the Brand Marketing Director at Evolution Craft Brewing Co. in Salisbury, Maryland. But Austin takes this knowledge beyond his work...

Podcast: Engaging Today’s Theater Guest With Shows Like Hamilton

Podcast: Engaging Today’s Theater Guest With Shows Like Hamilton

Reaching a guest with multiple marketing touches keeps this historic theater top-of-mind with modern audiences. Since 2015, Ashley Birdsell Lewis has been the Weinberg Center for the Arts’ manager of marketing and only employee in her department. In this podcast...

Zesty Podcast Marks First Anniversary with 30th episode

Zesty Podcast Marks First Anniversary with 30th episode

Thirty Zesty Podcast Episodes Reveal The Best (and Worst) of Tourism and Attraction Marketing For a tightly niched audience, “The Zesty Marketing Podcast” delivers an edu-tational way to eavesdrop on conversations with marketing professionals from destinations and...

MPT to air documentary about Frederick County philanthropist

MPT to air documentary about Frederick County philanthropist

Maryland Public Television (MPT) airs George B. Delaplaine, Jr.: A Peerless Legacy, Sunday, November 13 at 9:30 a.m. Produced by Delaplaine Foundation in conjunction with Digital Bard, the 30-minute program traces the life and achievements of Frederick, Maryland...