#provokebetter blog – articles, videos and podcasts
3 Insights on Marketing Messages for Recruitment
In this installment, we’re focusing on Recruitment Marketing. This is an area where lots of companies need to be better right now, because so many businesses are struggling for great candidates.
How To Write Your Personal Mission Statement
How to write your personal mission statement – the center of gravity for everything you do.
Why your marketing content strategy should *start* with your SEO strategy
Mastering Search Engine Optimization (SEO) is a powerful way to improve the quality and quantity of visitors to your website, and ultimately to your business. Search Engine Optimization (SEO) and content creation are intimately linked, not as durable as you might...
We Are Renewing Our Pledge to #payitforward.
As an entrepreneur, you are probably motivated by challenge and driven to success by a desire to innovate, optimize, and inspire. Your business is constantly pressing forward. But are you lifting up those around you and helping them move forward, too?
What To Tell a Returning Client When Your Pricing Has Increased
“What do you do when a former client comes back to you after 2-4 years and your pricing has changed? How do you address that?” Three Tips to Communicate Your New Pricing
Would Your Business Survive If A Key Leader Was Suddenly Out For A Month?
How healthy would your organization be if a key member were suddenly out for weeks? Would your company sink or swim? An absence of as few as 3 weeks is enough to send many businesses spiraling. Few things focus your attention on knowledge gaps like the sudden absence...
Nonprofits can win over donors and sponsors with smarter video marketing
"People don't give to need, they give to success," and other tips for nonprofit video marketing strategy. Fractional CMO Whitney Hahn was featured on the Good People, Good Marketing Podcast, hosted by Adam Walker from Sideways8 Interactive. In this interview, Whitney...
How Madison Square Garden Creates a Killer Concert Experience
Go behind the scenes with podcast guest Amy Stevens as she defines "activation," gives examples of knowing your audience, dealing with haters, and pushing creative boundaries forward. What was your first concert? Your favorite concert? These are questions almost...
“Content Creation for Busy People” returns to the Frederick community in January 2022
Learn how to outline a year's worth of content in just a few hours at this workshop.Brought to you by techfrederick.org and supported by an EARN grant from the State of Maryland.Many organizations struggle to communicate the right words to the right people. "Content...
3 Most Common Website Problems That Cost You Sales
I’m peeling back the curtain on those three big website mistakes, showing you what they should be, and hopefully giving you some inspiration to put it into action.
How to Get More From #GivingTuesday
Messaging secrets that nonprofit organizations can use to boost donation now, and any time of year.This is the fourth installment of our Snackable Series Live on Marketing Messages. The text below is adapted from our Live conversation.My goal today is to help...
