#provokebetter blog – articles, videos and podcasts

Lessons learned from a business relaunch.

Lessons learned from a business relaunch.

After 17 years, we say "goodbye" to Digital Bard Video Productions. Change is always bumpy. Some stuff gets banged around a bit as you figure stuff out. You make some mistakes, you get some stuff right, you find out who you are underneath. Does that sound familiar?...

Podcast: Creating a Community Brand for EconDev or Tourism

Podcast: Creating a Community Brand for EconDev or Tourism

Sandy Sponaugle talks clever marketing ideas, influencers and why communities need personas. As the President and CEO of Platinum PR, Sandy Sponaugle’s task is marketing a community to businesses, or destinations to visitors. She and her team work with DMOs and...

Podcast: Madison Square Garden Creates a Killer Concert Experience

Podcast: Madison Square Garden Creates a Killer Concert Experience

Go behind the scenes with podcast guest Amy Stevens as she defines "activation," gives examples of knowing your audience, dealing with haters, and pushing creative boundaries forward. What was your first concert? Your favorite concert? These are questions almost...

How to Get More From #GivingTuesday

How to Get More From #GivingTuesday

Messaging secrets that nonprofit organizations can use to boost donation now, and any time of year.This is the fourth installment of our Snackable Series Live on Marketing Messages. The text below is adapted from our Live conversation.My goal today is to help...

Podcast: Winterplace Ski Resort “warms” guests to adventure

Podcast: Winterplace Ski Resort “warms” guests to adventure

Engaging guests year-round creates opportunities for authentic marketing and brand loyalty. Winterplace Executive VP Tom Wagner talks about updating guests with video, how they engage new skiers and hooking fans (and future employees) in the 5th grade. Winterplace Ski...