#provokebetter blog – articles, videos and podcasts

Podcast: Creating a Community Brand for EconDev or Tourism

Podcast: Creating a Community Brand for EconDev or Tourism

Sandy Sponaugle talks clever marketing ideas, influencers and why communities need personas. As the President and CEO of Platinum PR, Sandy Sponaugle’s task is marketing a community to businesses, or destinations to visitors. She and her team work with DMOs and...

How to Get More From #GivingTuesday

How to Get More From #GivingTuesday

Messaging secrets that nonprofit organizations can use to boost donation now, and any time of year.This is the fourth installment of our Snackable Series Live on Marketing Messages. The text below is adapted from our Live conversation.My goal today is to help...

Podcast: Winterplace Ski Resort “warms” guests to adventure

Podcast: Winterplace Ski Resort “warms” guests to adventure

Engaging guests year-round creates opportunities for authentic marketing and brand loyalty. Winterplace Executive VP Tom Wagner talks about updating guests with video, how they engage new skiers and hooking fans (and future employees) in the 5th grade. Winterplace Ski...