Workshops and Training

Topics for Businesses, Associations and Nonprofit Organizations.

From easy lunch-and-learns to full day workshops, you and your group will be equipped to tackle the challenges with fresh ideas, proven tools, and the support needed to nail it.

Content Marketing for Busy People

Harness the power of “Cascading Content” and make smarter, more cost-effective decisions about your content marketing plan.

With so much communicating to do, to so many different audiences on different platforms, how you maintain consistency and frequency without losing your mind? You do it by understanding cascading content and few organizational tricks that make your life easy!

Once you see the power of message modules, you’ll kick yourself for not using them sooner!

“It was rich four hour session and I feel energized, inspired and more confident about my own messaging as a result of your training. And better yet, I have content that I developed in the class along with a plan that I can immediately implement.” – Amy Marsh, Flourish

Want a Free Sample?

This Snackable Series edition provides six short instructional audio clips and worksheets delivered to your inbox for free.

You could also be randomly chosen to get a “Pitch Slap,” where Whitney provides on-the-spot feedback on how to improve your marketing message on a flyer, website or sales page.

The Paradox of Servant Leadership

How does a Servant Leader model fairness and compassion without becoming a doormat?

We’re taught to be nice AND say the hard things. Your people need to know you care about them AND your people need to know you’ll make the tough decisions.

How do you really do both, with equal integrity? Whitney will share her own perspectives and tactics, drawing from her experiences from animal training to managing a human team.

Underutilized Marketing Tools in Under 2 Minutes Each

Explore dozens of free and low-cost marketing tools you are probably overlooking, perfect for non-profits and small businesses on a shoestring budget.

Sharpen your pencils and fill your idea page during this rapid-fire session. Walk away with ideas for new ways to promote your products and services, plus get actionable tips on how to get better results from the favorites you already use. This talk’s handouts include a list of marketing tools and a digital planning calendar. This speaking topic is sure to provide new inspiration for your marketing plan.

“Partnering with Whitney for a workshop garnered our organization over 6x our average class enrollment. 

I was thrilled with the positive feedback and proudly shared the results with our grant directors at the State level.”

Brooke Warburton

techfrederick Grants

I took over 5 pages of notes when I attended a training, and I’m excited to make the changes Whitney’s recommended for my website.

Whitney’s an incredible resource for business owners who are trying to market complex ideas.

Eric Jorgensen, ChSNC

Special Needs Navigator

We came with branding and marketing challenges… our messaging was fractured. 

Through guided workshops, Whitney helped us refine our brand story. The work was wonderfully distilled by Whitney into cohesive phrasing and definitions.

Karen Justice

Advisor, Woman to Woman Mentoring

What an Improv Comic Can Teach You About Creative Brainstorming

Learn the six basic rules of improvisational comedy, try a little exercise or two to get the feel, and then discover how to use these same rules to blow up your next brainstorming session.

Have you ever been in a brainstorming session that’s more drizzle than storm? Did the discussion result in no creativity, no momentum, and no really new ideas? You can create an atmosphere where participants talk productively, stay open to suggestions and where each contribution builds on the last.

This presentation topic is perfect for smoothing the interaction between two noticeably different business and association mindsets, like creatives and planners. It’s not about being funny, but you will have fun doing it.

Video Marketing for Businesses and Non-Profits

Discover the 5 main types of online videos, when to use them for maximum effectiveness, and how to easily integrate video with your other marketing efforts.

Video marketing continues to explode, with 62% of Fortune 500 Companies are using YouTube to connect with clients and promote products and services. From professional service providers to manufacturing, tourism to tech, video marketing has proven to be an effective, cost efficient tool for educating purchasers and moving them through the sales funnel.

But are you sure you are choosing the right video for the job? If you’ve made a great video, how do you get the right people to see it? And how much should you budget to get a reasonable job done? These are the types of questions Whitney answers every day. After working with small businesses and non-profits for more than a dozen years, Whitney cuts through the noise to ground your decisions with the science of storytelling intersecting with social media.

Looking for fresh training topics for small business, nonprofit or association audiences?

Whitney’s insights on marketing, leadership and hanging on for dear life have been featured in two books and dozens of podcasts, including the “Zesty Marketing Podcast.” She is a frequent speaker at business events and emcees an average of six non-profit fundraising events each year.

In her previous lives, Whitney has been a radio DJ, a TV show host (appearing on “Late Night with Conan O’Brien” and Animal Planet) and the marketing director for a zoo. She plays a respectable game of “Jeopardy!” and a disrespectable game of “Cards Against Humanity.”