About Us

Talented, approachable, and incredibly good-looking.

Whitney Hahn

Chief Business Advisor and Trainer

Whitney with a microphone

Whitney Hahn is on a mission to help entrepreneurs grow their business while OUTgrowing their busyness.

As the CEO of ProvokeBetter.com, she helps leaders engineer a business that supports teams instead of depleting them.

It’s so effective that clients frequently unlock impressive profit boosts of 30-50% within the first year – while working fewer hours!

Tech and manufacturing organizations leverage Whitney’s strategic prowess communicate complex ideas in simple ways, fostering breakthroughs in sales and marketing, employee recruitment, and process flow.

Her insights on leadership, growth strategies, and the entrepreneurial journey make her an in-demand advisor, trainer, and contributor to numerous books and podcasts. She is also a frequent speaker and facilitator at business events and workshops.

With a Master of Science degree in Business Management and Leadership (MSML), Whitney serves or has served on the advisory boards of Leadership Frederick County, techfrederick, and the Frederick Innovative Technology Center, Inc. (FITCI).

Web - Business Made Simple Coach (Color)

Austin Shifflett

Head of Operations

Austin Shifflett

Austin Shifflett is a pivotal member of our team, where he tirelessly pursues new ways to help small businesses work smarter and grow stronger.

Austin’s strategic foresight and operational acumen ensures that our coaching and advisory services fit exactly what each client needs.

Austin dives deep into research, suggests better ways to do things, leads brainstorming sessions for new strategies, and writes up detailed plans. This preparation means every meeting is effective and helps our clients move confidently toward their goals.

His most important work often happens behind the scenes. His ability to synthesize information and anticipate future challenges makes him an indispensable resource, guiding clients through complex decisions and toward sustainable growth.

Holding a B.A. in English from Harvard University and currently pursuing an MBA, Austin combines sharp analytical skills with creative problem-solving abilities. His wide-ranging experience, from managing startup communications to guiding client strategies, makes him a trusted advisor who really helps shape our clients’ success.

At provokebetter, Austin’s insights and skills in improving business processes make sure that our advice isn’t just helpful—it’s optimized for each client.


“This is exactly what we were hoping for. We’ve always wanted to build a Marketing Playbook ourselves, but never had time to think it through and put on paper.

This propels us well ahead and will be really helpful in the execution.”


Kelly Wroblewski

Association of Public Health Laboratories

The new slides you created for our pitch deck were amazing.

I received positive feedback and there are some prospective investors looking into CarrTech. Yeah!!”


Sue Carr

President, CarrTech LLC


“Thank you so much for helping us put together the marketing and promotional materials so quickly!

Without you, I would’ve been running around like crazy.


JC Discaya

Sales and Marketing Coordinator, HighGear