Give your team the tools they need to succeed!

Topics for Businesses, Associations and Nonprofits

Training topics can be tailored to your organization’s timeframe, and are offered virtually or in-person.

About Whitney Hahn

Trainer and Facilitator

Whitney Hahn delivers training in leadership, sales/marketing, AI enablement, culture design, and sales/marketing.

As a seasoned business trainer and executive coach with over two decades of experience, Whitney Hahn delivers training that is empathetic, energetic, and full of actionable advice. She consistently ranks among the top trainers for the ASPIRE program funded by the MD Dept. of Labor.

Whitney is equally comfortable as a strategic facilitator. Hosts rely on her ability to set workgroup context, moderate discussions, and synthesize the results.


Business Optimization Training Topics

How to Grow Your Small Business

Take the mystery out of growing a business, whether it’s a $40m firm, $1m company, solo entrepreneur, or startup.

By thinking of a business like an airplane, you will know what to work on to make sure yours is ready to fly far and fast.  

Participants will leave with:

  • tangible direction for their business
  • a free online business assessment to discover the gaps in their business operations, 
  • a 50+ page customized report emailed to them with the assessment results

A.I. Enablement for Small Businesses

Unleashing the Potential of Artificial Intelligence

Dive into the world of artificial intelligence and explore its applications and potential for businesses. This workshop covers the fundamentals of AI, practical use cases, implementation strategies, and the ethical considerations surrounding AI adoption.

“I didn’t realize everything AI could do and it’s going to save me a lot of time and bother!”
“… lots of different ways that AI/ChatGPT is being used across many different sectors.”
“… the instructor was very engaging.”

In this interactive workshop, you’ll

  • understand the fundamentals of AI and how to use it in business settings
  • recognize common challenges and risks
  • explore real-world AI success stories
  • practice using ChatGPT
  • identify actionable AI strategies tailored to your specific business needs.


Content Marketing for Busy People

Harness the power of “Cascading Content” and make smarter, more cost-effective decisions about your content marketing plan.

With so much communicating to do, to so many different audiences on different platforms, how you maintain consistency and frequency without losing your mind? You do it by understanding cascading content and few organizational tricks that make your life easy!

Once you see the power of message modules, you’ll kick yourself for not using them sooner!

“It was rich multi-hour hour session and I feel energized, inspired and more confident about my own messaging as a result of your training. And better yet, I have content that I developed in the class along with a plan that I can immediately implement.” – Amy Marsh, Flourish

The Story-based “Secret Formula” for Getting Powerful Testimonials 

Having current, believable testimonials is often a missing piece for many organizations.

Unless you can demonstrate impact through the eyes and words of your participants, it can be tough to convince people.  

  • Without testimonials, every benefit a business claims is true sounds like made-up marketing. 
  • Nonprofits struggle to connect donors, volunteers and board members to the mission.

It doesn’t need to be so tough to shape and share powerful testimonials. Discover the secret story-based formula that makes it easy.


Recruit Like A Marketer

Let's face it: there's a lot of competition for good employees and a lot of noise on job boards. You want to attract candidates serious about THIS job, not just "any" job. But how?

Discover how to stand out and reach ideal applicants by changing a few simple aspects of your job postings. You’ll learn when to educate a candidate about the position and when to align them with the purpose.

You’ll learn a repeatable framework that has helped other companies improve applicant quality and break into new markets faster and easier than ever.

Optional Bonus: As time and interest permits, volunteers can join Whitney in “Tough Love Lounge” for instant feedback on their recruitment messages.


The Paradox of Servant Leadership

How does a Servant Leader model fairness and compassion without becoming a doormat?

We’re taught to be nice AND say the hard things. Your people need to know you care about them AND your people need to know you’ll make the tough decisions.

How do you really do both, with equal integrity? Whitney will share her own perspectives and tactics, drawing from her experiences from animal training to managing a human team.

Goal Setting for People Who Hate Vision Boards 

Goal Setting for People Who Hate Vision Boards

“Cat: Where are you going? 

Alice: Which way should I go? 

Cat: That depends on where you are going. 

Alice: I don’t know. 

Cat: Then it doesn’t matter which way you go.” 

― Lewis Carroll, Alice in Wonderland  


If the thought of setting goals has you running in mental circles, this seminar is for you. Learn three techniques that I have learned and practice to keep myself on track and hand my future self a win. 


Training and workshop hosts agree: participants are “thrilled” with the outcomes Whitney Hahn propels.

Quotes Straw

“Partnering with Whitney for a workshop garnered our organization over 6x our average class enrollment. 

I was thrilled with the positive feedback and proudly shared the results with our grant directors at the State level.

Brooke Warburton, techfrederick Grants

Brooke Warburton

techfrederick Grants

Quotes Straw

I took over 5 pages of notes when I attended a training, and I’m excited to make the changes Whitney’s recommended for my website.

Whitney’s an incredible resource for business owners who are trying to market complex ideas.

Eric Jorgensen, ChSNC

Eric Jorgensen, ChSNC

Special Needs Navigator

Quotes Straw

We came with branding and marketing challenges… our messaging was fractured. 

Through guided workshops, Whitney helped us refine our brand story. The work was wonderfully distilled by Whitney into cohesive phrasing and definitions.

Karen Justice, Advisor, Woman to Woman Mentoring

Karen Justice

Advisor, Woman to Woman Mentoring