About Us

Whitney Hahn

Business Growth Advisor and Trainer

Whitney with a microphone

Whitney Hahn is on a mission to help owner-makers grow their business while OUTgrowing their busy-ness.

As the CEO of ProvokeBetter.com and a “Business Made Simple” Certified Coach since 2020, she guides small businesses through transformative frameworks, earning a reputation as a catalyst for thriving revenue machines.

Members of her “Business Growth Academy” have unlocked impressive revenue boosts of 30-50% within the first year.

Select clients leverage Whitney’s strategic prowess as a fractional Chief Growth Officer, fostering breakthroughs in sales enablement, employee recruitment, and process flow.

Her insights on leadership, growth strategies, and the entrepreneurial journey have been featured in two books and dozens of podcasts. She is a frequent speaker and facilitator at business events and workshops.

Whitney Hahn is the creator of the “Video Business Playbook,” a combination of tools and training that accelerates growth for video production companies and their owners.

With a Master of Science degree in Business Management and Leadership, Whitney actively contributes to the advisory boards of techfrederick and Leadership Frederick County.

Her relentless passion for kicking “work-life balance” in the teeth and creating whole-life impact instead positions her as a transformative force in the business landscape.

Web - Business Made Simple Coach (Color)

Austin Shifflett

Head of Client Strategy and Operations

Austin Shifflett

Austin Shifflett is a pivotal member of our team, where he tirelessly pursues new ways to help small businesses work smarter and grow stronger.

Austin’s strategic foresight and operational acumen ensures that our coaching and advisory services fit exactly what each client needs.

Austin dives deep into research, suggests better ways to do things, leads brainstorming sessions for new strategies, and writes up detailed plans. This preparation means every meeting is effective and helps our clients move confidently toward their goals.

His most important work often happens behind the scenes. His ability to synthesize information and anticipate future challenges makes him an indispensable resource, guiding clients through complex decisions and toward sustainable growth.

Holding a B.A. in English from Harvard University and currently pursuing an MBA, Austin combines sharp analytical skills with creative problem-solving abilities. His wide-ranging experience, from managing startup communications to guiding client strategies, makes him a trusted advisor who really helps shape our clients’ success.

At provokebetter, Austin’s insights and skills in improving business processes make sure that our advice isn’t just helpful—it’s optimized for each client.