Make content creation effortless with our ultimate guide. Learn strategies for simplifying content creation, ensuring efficiency and impact.
Simplifying Content Creation: Your Ultimate Guide
read more
How to Get Authentic Client Testimonials
Authentic client testimonials help transform skepticism into trust and loyalty. Elevate your brand’s credibility today!
Becoming Known for One Thing: The Power of Niche Marketing
Learn how specializing and leveraging niche marketing can transform your business, attract loyal customers, and set you apart from the competition.
Saying No to Prospects: A Strategy for Growth
Discover why saying No to prospects is a strategic move for business growth. Learn to identify when a project doesn’t align with your goals and how to decline gracefully.
The Ultimate Guide to Creating Your Ideal Client Profile
Dive into the heart of what makes your business tick by defining your Ideal Client Profile. This guide helps you connect deeply, ensuring every client feels like a perfect match for your vision and values.
Should You Consider Hiring Contractors and Freelancers? The Key to Maximizing Efficiency
In today's dynamic business landscape, the traditional metric of success based on the number of full-time employees is becoming increasingly outdated. Instead, the focus is shifting towards more agile and flexible business models. That is why hiring contractors and...
3 Insights on Marketing Messages for Recruitment
In this installment, we’re focusing on Recruitment Marketing. This is an area where lots of companies need to be better right now, because so many businesses are struggling for great candidates.
Project: Time Off says “Take a vacation!”
How vacations can improve your work performance and boost your marketing efforts Vacation days are all that Katie Denis thinks about. Jealous, right? Well, she’s just as concerned with your vacation days as she is with her own. Katie is the Lead Researcher for...
Attract businesses to a rural, growing tech hotspot with content driven marketing.
Five tips that economic development offices should use to attract tech businesses When you imagine the “home of the Internet,” do you picture aisles of blinking web servers living right underneath a vibrant farming community? In the same county that has the most...
A Pathway to Using GenAI for Service-Based Businesses
It seems small business owners are hearing a lot about Generative AI (GenAI), and some have dabbled in it for entertainment. Yet, statistically, few are leaning into the time and cost-savings that are possible with proper use. At a recent CEO roundtable called "AI at...
Nonprofits can win over donors and sponsors with smarter video marketing
"People don't give to need, they give to success," and other tips for nonprofit video marketing strategy. provokebetter's Whitney Hahn was featured on the Good People, Good Marketing Podcast, hosted by Adam Walker from Sideways8 Interactive. In this interview, Whitney...
How To Write Your Personal Mission Statement
How to write your personal mission statement – the center of gravity for everything you do.
