In today’s competitive job market, the challenge isn't just to offer a good salary package; it's about attracting the right candidates who are skilled AND also a cultural fit. This is where effective job descriptions come into play, acting as the critical first...
In the competitive world of sales, leaving a lasting impression on your prospects can significantly influence your success. An effective sales proposal strategy involves not just presenting a single option but offering a spectrum of choices that cater to different...
Are you fully leveraging the skills and passions of your team? In the dynamic world of business, maximizing team potential is crucial. For employees, career paths don't look like a straight line anymore, which means that for us, as business leaders, identifying new...
[NOTE: This blog post was adapted from an article written for and published by Frederick Business Magazine. You can get a copy and read the full article HERE.]By this point, all business owners have had a conversation about AI at one point or another. It seems to be...
As small business owners, one of the quickest triggers for a spike in blood pressure is undoubtedly the issue of late client payments. Have you ever found yourself dreading the task of sorting out all those late payments? You're not alone! However, managing client...
Authentic client testimonials help transform skepticism into trust and loyalty. Elevate your brand’s credibility today!
Learn how specializing and leveraging niche marketing can transform your business, attract loyal customers, and set you apart from the competition.
Dive into the heart of what makes your business tick by defining your Ideal Client Profile. This guide helps you connect deeply, ensuring every client feels like a perfect match for your vision and values.
Discover why saying No to prospects is a strategic move for business growth. Learn to identify when a project doesn’t align with your goals and how to decline gracefully.
In today's dynamic business landscape, the traditional metric of success based on the number of full-time employees is becoming increasingly outdated. Instead, the focus is shifting towards more agile and flexible business models. That is why hiring contractors and...
How vacations can improve your work performance and boost your marketing efforts Vacation days are all that Katie Denis thinks about. Jealous, right? Well, she’s just as concerned with your vacation days as she is with her own. Katie is the Lead Researcher for...
"People don't give to need, they give to success," and other tips for nonprofit video marketing strategy. provokebetter's Whitney Hahn was featured on the Good People, Good Marketing Podcast, hosted by Adam Walker from Sideways8 Interactive. In this interview, Whitney...
