What To Tell a Returning Client When Your Pricing Has Increased
“What do you do when a former client comes back to you after 2-4 years and your pricing has changed? How do you address that?” Three Tips to Communicate Your New Pricing
Surelocked In Escape Games practices “unorthodox” marketing.
Guerrilla marketing attracts guests to a this small business escape room Escape rooms have only become popular in the last ten years or so, and advertising this kind of experience involves a lot of explanation. Many people still aren’t familiar with the concept of...
We Are Renewing Our Pledge to #payitforward.
As an entrepreneur, you are probably motivated by challenge and driven to success by a desire to innovate, optimize, and inspire. Your business is constantly pressing forward. But are you lifting up those around you and helping them move forward, too?
Inside Jellystone Park’s “Camping Hacks” marketing camp-aign.
The right contests can be powerful sales enablement tools. With locations across the United States and Canada, Yogi Bear’s Jellystone Park takes family camping trips to the next level. So naturally, they take their marketing campaigns to the next level, too,...
3 Insights on Marketing Messages for Recruitment
In this installment, we’re focusing on Recruitment Marketing. This is an area where lots of companies need to be better right now, because so many businesses are struggling for great candidates.
Why your marketing content strategy should *start* with your SEO strategy
Mastering Search Engine Optimization (SEO) is a powerful way to improve the quality and quantity of visitors to your website, and ultimately to your business. Search Engine Optimization (SEO) and content creation are intimately linked, not as durable as you might...
Why Engaging Customers is Like Solving a Murder Mystery
The 3 questions you need to answer to kill it at customer engagement. This is the second installment of our Snackable Series Live on Marketing Messages. The text below is adapted from our Live conversation. Customer Engagement is a big problem for a lot of...
Hurray for “Dollywood!” and other lessons for marketing attractions like a destination.
Successful destination marketing relies on market research and good partners. David West, Executive Director of Destination Marketing for Herschend Family Entertainment, talked with provokebetter’s Whitney Hahn about guest research and the importance of...
“Content Creation for Busy People” returns to the Frederick community in January 2022
Learn how to outline a year’s worth of content in just a few hours at this workshop. Brought to you by techfrederick.org and supported by an EARN grant from the State of Maryland. Many organizations struggle to communicate the right words to the right people....
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