Learn how to outline a year's worth of content in just a few hours at this workshop.Brought to you by techfrederick.org and supported by an EARN grant from the State of Maryland.Many organizations struggle to communicate the right words to the right people. "Content...
How to Get More From #GivingTuesday
Nonprofits can boost donations with better marketing messages.This is the fourth installment of our Snackable Series Live on Marketing Messages. The text below is adapted from our Live conversation.My goal is to help nonprofits make Giving Tuesday just a little bit...
Lessons learned from a business relaunch.
After 17 years, we say "goodbye" to Digital Bard Video Productions.Change is always bumpy. Some stuff gets banged around a bit as you figure stuff out. You make some mistakes, you get some stuff right, you find out who you are underneath. Does that sound familiar?...
Flying Dog Brewery challenges the craft beer status quo.
How the Maryland brewery leans into edgy marketing to build the brand. Bottles of "Raging Bitch" line the shelves of most beer and liquor stores throughout the state of Maryland and beyond. Flying Dog Brewery opens up about its marketing methods, controversial brand...